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Visit Middleton reports modest revenue gains, $4M+ fund balance and plans to buy a hybrid vehicle
Summary
Visit Middleton reported $2,326,677 in 2025 room tax revenue, net revenue over expenses of $426,080 and a fund balance exceeding $4 million. Staff also described plans to purchase a hybrid or hybrid-capable SUV to replace a totaled office vehicle, using fund-balance appropriation.
At the February meeting the tourism office presented its 2025 annual report and marketing highlights, reporting $2,326,677 in room tax revenue for 2025, a net revenue over expenses of $426,080 and a tourism fund balance reported as "over $4,000,000." Staff said those reserves reflect a multi‑year recovery from pandemic impacts and recommended maintaining roughly two years of operating costs in reserve per state guidance.
The o…
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