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Commission approves grants for State Bar conference and boys gymnastics meet
Summary
The Middleton Tourism Commission approved a $3,600 marketing grant requested by the State Bar of Wisconsin and a $2,000 sports grant for the Wisconsin Boys Gymnastics State Championships. Staff said grants support marketing, AV and event operations at the Marriott.
The Middleton Tourism Commission approved two grant requests at its February meeting: a $3,600 tourism marketing and development grant for the State Bar of Wisconsin’s June 2028 annual meeting at the Marriott, and a $2,000 sports grant for the 2026 Wisconsin Boys Gymnastics State Championships (Madtown Twisters) scheduled March 14–15 at the Marriott.
Visit Middleton staff summarized the State Bar application, saying the event rotates among five cities, expects roughly 360 overnight stays and 450 attendees, and that grant dollars could be used for AV rentals, speaker fees and marketing. Commissioners described the State Bar request as straightforward and moved to approve it.
A representative of the Madtown Twisters, who described himself as the state chairman for boys gymnastics and said he runs a nonprofit men’s gymnastics team, asked for $2,000 to support equipment rentals, awards and judge staffing. Staff said the event anticipates about 160 room nights and 206 athletes. Commissioners discussed sponsorship exposure and the strategic use of regional and year‑of marketing; the board approved the $2,000 sports grant by voice vote.
Visit Middleton staff said winners will receive formal notification letters and that grantees will be asked to submit post‑event reports so staff can evaluate economic impact. Commissioners reiterated that hotel/motel tax funds must be used for tourism marketing and development and that staff will work with applicants on measurable outcomes such as room‑night tracking and post‑event summaries.
