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Middleton commission approves $3,000 seed grant for new night market over 4–1 vote
Summary
The Middleton Tourism Commission approved a $3,000 destination partnership sponsorship to launch a Thursday-night Middleton Night Market (May–September). Commissioners debated whether the event will generate hotel stays and cited precedent before voting 4–1 to fund marketing and entertainment.
The Middleton Tourism Commission voted 4–1 to approve a $3,000 destination partnership sponsorship to launch a new Middleton Night Market, a five-night, Thursday-evening series proposed for StoneHorse Green and surrounding streets.
Visit Middleton staff told the commission the $3,000 request would be split into $1,000 for marketing targeted to out‑of‑area designated market areas and $2,000 to cover bands and sound equipment. Jo Lynn, the city representative who discussed the application, said…
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