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Port Hueneme council approves low-cost pedestrian-safety campaign after multi-pronged traffic update
Summary
City staff reported recent traffic-safety measures and crash data, and council unanimously approved a low-cost pedestrian campaign centered on bus-stop posters and reflective 'slap' bracelets for children to increase visibility.
Port Hueneme’s City Council on Oct. 7 approved a pedestrian-safety education campaign after staff summarized a year of traffic-safety measures and crash data.
City Manager (staff) told the council the city has reinstated a traffic division, added motorcycle and commercial-vehicle enforcement, brought parking enforcement into the police department, installed crosswalk striping and rapid-flashing beacons, reduced speed limits on several streets including Channel Islands Boulevard, and upgraded ADA ramps near schools. Staff said about 260 reported traffic incidents occurred in the city over the past five years; roughly 33 involved bicycles or pedestrians, concentrated on major corridors and near bus stops.
“Most of those bicycle and pedestrian incidents happen on Channel Islands Boulevard and Ventura Road,” the city manager said, arguing the pattern supported a focused outreach effort at bus stops and near schools.
The proposed campaign calls for printing safety tips on bus-stop poster boards, distributing high-visibility snap/slap bracelets to children during school visits and community events, and coordinating with partner agencies including the Port of Hueneme and the nearby Navy base. Staff estimated the bracelet purchases would cost less than $0.50 each and said the measure is intentionally low-cost and educational.
Council members praised the presentation and poster design and urged staff to include a clear legend and supporting data in future packets. Council member Gama said the poster would help remind teenagers and pedestrians that “you need to be seen when you’re walking, biking in and around the city.” Councilor Hernandez asked staff to clarify map legends and frequencies shown in the crash maps; staff acknowledged a legend was omitted from the packet and said they would provide it going forward.
Council voted unanimously to move forward with the pedestrian-safety campaign and asked staff to return with implementation details and results from the ongoing rubber-median pilot.
The council’s action was a direction to proceed with outreach and material purchases; no budget amendment beyond the small, estimated purchase amount was recorded at the meeting.
