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Communications department cites big digital reach gains, requests ongoing cultural-media funding
Summary
Interim Communications Director Michael Vlachovich told the Budget Committee the city's paid-digital work produced tens of millions of impressions year-to-date and asked for $25,000 in ongoing funding to continue cultural-media programming that had been paid for with ARPA funds.
Michael Vlachovich, interim director of the city's Communications Department, told the Budget Committee on Sept. 12 that the department's priorities are equitable, timely access to city information and more proactive messaging across internal and external platforms. "Our overarching mission is to ensure that people in Minneapolis have the information they need when they need it," Vlachovich said.
Vlachovich highlighted a dramatic increase in paid-digital reach: "a tenfold increase in the number of people reached through our paid advertising work,"…
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