District communications to send mailers with incorrect 'vote by April 7' language; staff flagged error

District communications staff showed a suite of outreach materials planned for voter information and acknowledged a production error in the first mass mailer.

At the briefing, the communications lead displayed billboards, posters and a mailer that will begin arriving in mailboxes next week. The staff member said that the mailer's bottom text mistakenly used the phrase "vote by April 7," which the staff described as a call to action rather than the informational language intended. "I made a mistake, when we put this together last week, and had had it changed to, vote by April 7," the communications lead said, adding, "We did catch it yesterday, but the mailer for this one has already, going to hit the mailboxes."

The staff member said the mistake was reported and that corrected versions could not be recalled before distribution; they said they were being transparent about the error and "own it." The team also described a second mailer and parallel non-advocacy informational materials for schools and community councils and said they will provide principals with factual, non-advocacy guidance about what they may share with families.

Communications staff emphasized that they are not conducting advocacy from school accounts but are preparing educational materials about what is on the ballot and next steps for outreach before the April election.