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Lisle moves forward with branding plan after consultant presentation, despite resident concerns about cost and outreach
Summary
After Guide Studio presented research and a refreshed tree logo, Lisle trustees asked staff for a draft implementation plan and cost estimates; several residents questioned low survey participation (2%) and whether branding should wait until Oak View water issues are resolved.
Lisle trustees on Feb. 24 heard a branding presentation from Guide Studio and directed staff to prepare a draft implementation plan and budget estimates, while several residents questioned the project’s timing and representativeness.
Consultant Cathy Fromet described municipal branding as "more than a logo," calling it "civic infrastructure" that provides consistency across departments and platforms. She said the consultant team conducted workshops, driving tours, paper and digital surveys and stakeholder interviews and then developed a brand platform, positioning statement…
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