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Tourism staff reports December lodging-tax receipts up 2%; visitor study shows 5‑day average stay

Tourist Development Council (Santa Rosa County) · February 5, 2026
AI-Generated Content: All content on this page was generated by AI to highlight key points from the meeting. For complete details and context, we recommend watching the full video. so we can fix them.

Summary

Tourism staff told the Tourist Development Council that December lodging-tax receipts totaled $220,280.51, a 2% rise year over year, and presented visitor‑survey highlights showing a five‑day average stay, strong out‑of‑state visitation, and target origin markets.

A tourism staff member told the Tourist Development Council that December lodging‑tax collections were $220,280.51, a 2% increase from December of the previous year. The figure was presented as the quarterly bed‑tax total for the council to note.

The staff member summarized recent visitor‑profile research conducted with Downs & St. Germain and field surveys at local sites. Key findings included that 39% of visitors traveled as couples, 34%…

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