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Council postpones multi‑tenant sign request at Rodeo Center after concerns about tenant mix
Summary
Council delayed action on a request to install a 30‑foot multi‑tenant freestanding sign at Rodeo Center Boulevard after members and residents raised concerns over tenant mix and prior unfulfilled commercial promises by the developer; motion to postpone passed unanimously.
Adam Bailey presented a request from Centurion American to amend PD ordinances to allow a 30‑foot multi‑tenant freestanding sign at a commercial site near I‑635 and Rodeo Center Boulevard. Perla Tavares for the applicant said a larger sign helps market the center to prospective tenants; she offered flexibility to reduce height to 28 feet for continuity with nearby signs.
Council members and residents expressed frustration about the development’s tenant mix to date and said earlier assurances of certain retail and restaurant types had not materialized. Several members urged the developer to return with more confirmed tenants before approving a prominent sign that could influence future leasing. After extended discussion, Councilmember Burrows moved to postpone the item indefinitely; the motion passed 6‑0.
Implication: The postponement delays any enlargement of signage at the site until the developer provides additional tenant commitments and addresses community concerns about the center’s composition.
Sources: Adam Bailey and Perla Tavares (Centurion) at the Sept. 2 council meeting.
