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Frisco says Rail District construction nears June milestone; gift‑card program drove roughly $1 million in local spending
Summary
City staff reported progress on Main Street and the Fourth Street plaza in the Rail District, confirmed a June 1 target for completion of several elements, and said the gift‑card program has produced roughly $1,000,000 in direct investment and strong redemption rates for bonus cards.
City staff briefed Frisco City Council on Feb. 17 about the Rail District’s construction progress and a gift‑card economic promotion.
Jason Bridal, director of Engineering Services, said crews completed brick pavers on Main Street and have poured the concrete slab for the north "living room," allowing furnishings, bike racks and benches to be installed. Work on the parking‑garage façade and interior mechanicals continues; staff reiterated a June 1 target for the next phase of outdoor activity and programming.
Rail District staff presented results from a gift‑card promotion: about 68% redemption on blue bonus cards and roughly 59% on copper cards; the presentation said bonus redemptions have injected nearly $200,000 into district businesses and that digital gift‑card purchases have translated into roughly $1,000,000 in direct spending in the district. Staff also cited advertising grants of $3,000 for promotions and $123,000 in direct advertising grants awarded under a marketing program led by the EDC.
The council asked few questions and thanked staff for the progress update. Staff encouraged residents to use remaining bonus cards before the end of the month and said the EDC will continue regional marketing to drive traffic to the Rail District once construction milestones are reached.
