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Sedona tourism advisory board debates 'stewardship' vs. 'management' while reviewing 18‑month strategic plan
Summary
City staff and consultant Colleen Floyd presented an 18‑month tourism "placemat" that emphasizes stewardship, branding, community engagement and organizational capacity. Board members pressed for clearer destination management and stronger data measures before the plan goes to city council.
The City of Sedona—s Tourism Advisory Board reviewed an 18‑month draft tourism strategic plan on July 3, as staff and consultant Colleen Floyd outlined research findings and proposed initiatives focused on stewardship, branding, community engagement and strengthening the new tourism office.
"Protecting the environment and the transcendent nature of Sedona is absolutely paramount," Colleen Floyd told the board, summarizing stakeholder research that also highlighted transportation needs and the importance of a consistent brand. The consultant said the team conducted 19 stakeholder interviews, three in‑person listening sessions and reviewed resident and visitor surveys in developing the one‑page plan.
Andrew Grossman, the city—s new tourism manager, presented…
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