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City staff say Main Street Fest drew 25,000–30,000 and expanded footprint; marketing team wins awards
Summary
City staff told the council Main Street Fest drew an estimated 25,000–30,000 people, expanded to a closed Main Street with more vendors and activities, and reported strong social-media reach; the city marketing team also announced a Lone Star Emmy and multiple industry awards.
Ray Street, a Parks, Arts and Recreation presenter, told the Grand Prairie City Council that Main Street Fest’s move from spring to fall, the closure of Main Street and an expanded layout helped drive attendance and improve the guest experience. “This year we have an overall estimated attendance of 25 to 30,000 people,” Ray Street said, adding the event featured 96 vendors, up from 73 last year.
Street credited interdepartmental planning for keeping the event safe during weather disruptions and highlighted operational changes: relocating the kids zone to the lawn, converting…
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