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Visit Midland says youth sports drove most hotel room nights and about $48.5 million in local economic impact
Summary
Visit Midland reported 33,930 room nights and an estimated $48.5 million economic impact in fiscal 2024–25, saying youth sports generated roughly 81% of room nights and 72% of the economic impact; the bureau projects 127 events and $50–$55 million in impact for 2025–26.
Troy of Visit Midland told the Midland City Council that Visit Midland attracted 124 events in fiscal year 2024–25 — 72 new and 52 repeat — producing 33,930 room nights and an estimated $48.5 million in economic impact for the community.
“Youth sports has been massive,” Troy said, adding that about 27,300 of the year’s room nights came from youth…
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