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New London committee votes to reserve November billboard campaign to promote downtown
Summary
The New London Economic Development Committee moved to reserve a digital billboard for November to promote the city and recruit businesses, approving the reservation subject to availability and further decisions on subsidy and participant criteria.
The New London Economic Development Committee voted to reserve a digital billboard for a November advertising push to promote the city and local businesses, a member said during the committee’s meeting.
The committee’s city administrator, Chad, described an offer from Lamar (the billboard company) for an eight-ad rotation: each ad slot costs $175 per week, with a single ad appearing roughly once per minute for about 7½–8 seconds. ‘‘Each slot for a week is a 175… If we would do a full month, you just add that up across, it'd be $700,’’ Chad…
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