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Commission approves second wall sign for South Main service station to accommodate small Steak and Shake concept
Summary
The Planning Commission approved a signed variance allowing an additional wall sign at a South Main/Lincoln service station to identify an internal 700‑sq‑ft restaurant tenant; petitioner said the sign will meet size and illumination limits and the variance will continue in effect for the property.
The Royal Oak Planning Commission approved a signed variance to permit a second wall sign at a service station on the corner of South Main Street and Lincoln to advertise a small restaurant tenant.
Joseph Murphy, director of planning, told the commission the property is in the Central Business district and already has one wall sign; the applicant sought a variance to add a second wall sign for a 700‑square‑foot restaurant inside the convenience store. Staff noted the two signs together remain below the 100‑square‑foot threshold allowed by the sign rules.
Obeidunah Consul, chief operating officer of Safeway Oil Company, described the Steak and Shake concept proposed for the 700‑square‑foot space and said the store would include self‑ordering kiosks; he estimated roughly 7 new employees directly related to the restaurant and said hours would be flexible to the operator. Consul confirmed the company plans to rebrand the existing monument/brand sign within the allowed size limits and said the new wall sign will be internally illuminated with day/night vinyl to limit glare.
Commissioners said the request was consistent with wayfinding principles for downtown and noted similar variances have been granted for other multi‑tenant stations. On a motion to approve the signed variance, the commission voted in favor with no recorded opposition.
