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Willows planning commission approves Cali Love sign permit allowing 'cannabis dispensary' identification

Willows Planning Commission · March 4, 2026
AI-Generated Content: All content on this page was generated by AI to highlight key points from the meeting. For complete details and context, we recommend watching the full video. so we can fix them.

Summary

The Willows Planning Commission on March 3 approved a projecting, double-sided 36"×36" identity sign for Cali Love at 157 North Butte Street. Staff said the sign contains no overt cannabis imagery and that descriptive text such as "cannabis dispensary" is allowed under the city sign code, subject to final placement and permitting requirements.

The Willows Planning Commission voted March 3 to approve a sign-permit design review for Cali Love, a cannabis dispensary at 157 North Butte Street, accepting a projecting, double-sided identity sign measuring 36 inches by 36 inches.

Joe Betancourt, Willows Community Development and Services Director, told the commission the submittal includes two sign-face designs that differ mainly in the font and layout of the words "cannabis dispensary." He said staff finds the sign "remains vibrant and recognizable, but…

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