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Pflugerville communications team outlines multilingual chatbot, website relaunch and new outreach strategy
Summary
City communications staff told the Equity Commission it will launch an October website relaunch with a multilingual chatbot, expand short-form video and social content, and use CivicPlus alerts to push emergency and routine notices; commissioners asked for materials to promote upcoming listening sessions.
The Pflugerville Equity Commission on Monday heard a presentation from the city communications team on plans to broaden outreach and improve multilingual access.
Angelique Romaine Duran, communications specialist for the City of Pflugerville, introduced the department’s five-part structure and said the team is preparing a website redesign scheduled for October that will include accessibility improvements and a chatbot intended to answer routine resident questions in multiple languages. "It will tell you, go pull in through the website and say, oh, this is where your trash delivery day is," Duran said, describing the bot’s practical use.
Commission members…
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