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Richardson outlines marketing and public-safety plan to leverage 2026 FIFA World Cup
Summary
City staff described a citywide marketing push, a hotel-facing digital passport program and coordinated public-safety preparations tied to regional mutual-aid and federal intelligence support; staff cautioned that many operational details and reimbursements remain uncertain.
Assistant City Manager Mikaela Dollar walked the Richardson City Council through a citywide plan to leverage the 2026 FIFA World Cup for economic benefit and visitor outreach, while Police Chief Gary Tittle described public-safety preparations and regional coordination.
Dollar said the city has developed a custom landing page on visitrichardson.com "that highlights things to do in our regional attractions, places to stay, transportation routes, dining options, and emergency and medical information." The site will be HTML-based and automatically translate content for mobile devices, she said, and staff will update it as watch-party and transport details are finalized.
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