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Boise Airport Commission recommends updated terminal advertising policy to City Council
Summary
The commission voted unanimously to recommend an updated airport advertising policy that tightens content standards, defines 'local' for alcohol advertisers, prohibits gambling-site ads and brokered resale of terminal ad space, and creates rules for short-term city activations.
The Boise Airport Commission voted March 4 to recommend an updated airport advertising policy to Boise City Council after a staff presentation outlining several substantive changes.
Shauna Samuelson, who led the presentation, said the update adds an objectives section to balance advertising with public art and wayfinding and codifies commercial content standards in the terminal. "All of our advertising is required to promote a commercial transaction," Samuelson…
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