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Town advances downtown wayfinding banner program, seeks sponsors for 12 locations

Town of Clayton Board of Zoning Appeals / Planning Commission · March 5, 2026
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Summary

Town staff and board members selected poles for a downtown wayfinding banner program and agreed to seek business sponsors to cover part of the cost, aiming to complete orders and installation by June. The town plans a collective order for 12 banner locations and will confirm brackets and costs with staff.

Town officials and board members reviewed the downtown wayfinding banner program and agreed on next steps to secure sponsorships and order materials for an expected program of about 12 banner locations.

A staff member reported that he and a colleague had toured the business district and "tagged poles" suited for banners and power connections. The board discussed using a collective purchase to order brackets and banners at scale and asked volunteers to approach local businesses for sponsorship, with a target sponsor contribution discussed informally around $100 per sponsor as a cost-sharing approach.

Why it matters: improved wayfinding and downtown banners can support local businesses and streetscape coherence; the board set a June target for installation and discussed procurement logistics including brackets, a joint order and sponsor recognition on banner material.

Board members asked whether money had already been allocated; staff said funding for the program had been included in prior cost estimates but that staff would confirm remaining steps and place the order. The group identified a process to gather sponsor commitments, finalize banner artwork, and place a single collective order so signage could be produced and installed together.

The board assigned outreach to interested members and asked staff to confirm whether brackets had already been ordered and to circulate a map of selected pole locations to all members.