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Discover Flagstaff staff pledge marketing support for Indigenous businesses after commissioners flag problematic video framing
Summary
Discover Flagstaff and Flagstaff Local staff outlined web, email and social channels and offered free marketing support and landing pages for Indigenous businesses; commissioners objected to a festival video that juxtaposed Native youth in regalia with beer-festival footage, and staff agreed to revisit the edit and return with more materials and outreach plans.
Sabrina Beard and Lori Pappas of Discover Flagstaff and Flagstaff Local presented March 5 to the Flagstaff Indigenous Commission on marketing tools and business-support options for Indigenous-owned and community businesses. Discover Flagstaff shared that its site receives roughly 3,000,000 views per year and said staff can create landing pages, blog content and social promotion to increase visibility for Indigenous businesses and events.
"Discover Flagstaff, we are never ever charging anybody for the marketing and advertising support that we do for our local businesses,"…
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