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Galveston council hears plan for hotel‑led tourism district to fund marketing and incentives
Summary
A tourism public improvement district (TPID) proposed by hoteliers would add a fee on occupied hotel rooms to fund marketing, sales incentives and administration; staff estimate roughly $3 million a year at a 2% fee. Council signaled support and asked staff and hotel representatives to pursue outreach and public hearings this spring.
Marty Miles, who presented the proposal on behalf of Visit Galveston stakeholders, told the council the TPID would be a fee assessed on occupied hotel rooms — not a tax — and is likely to be around 2% if hoteliers proceed.
The district, Mr. Miles said, would be governed by an 11‑member board composed of hoteliers and would allocate most revenue to sales and marketing. “I believe about 85% of this would go to sales and marketing, 10% to administration and 5% to research,” he said. He added that short‑term rentals would be…
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