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Enrollment leader reports lower melt rate, improved conversions and plans to recruit at Chiefs training camp
Summary
Enrollment staff reported a current melt rate of about 9% (down from historical 20–30%), a 1.5 percentage-point bump in admit-to-commit conversion and a nearly 15% increase in transfer recruitment, and said the university will staff an admissions tent at the Chiefs training camp.
The director of enrollment management told the board the office is seeing early, measurable improvements in the recruitment funnel and outlined immediate steps to sustain momentum.
The presenter said the institution’s historic matriculation "melt" (students who commit but do not enroll) has ranged from 20% to 30% in recent years; the current observed melt rate is about 9%, though the presenter cautioned that the rate may rise and that summer engagement work will be important to hold gains. He said admit‑to‑commit conversion rose about 1.5 percentage points over the prior year and that focused transfer recruitment efforts have produced nearly a 15% increase in transfer commits so far.
Staffing moves include hiring a director of admissions who started recently and continuing to fill high-school admissions representative positions; the team is pursuing territory-based outreach, brand and marketing alignment and new tools that are budget-neutral. The office plans an admissions presence at Chiefs training camp and at the campus Red Rally as part of active recruitment this summer.
Next steps: admissions will continue summer engagement and report back on conversion and melt metrics during the next board cycle.
