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Smart Financial Center reports $22.7 million in gross ticket sales and 282,000 attendees for 2025

Sugar Land City Council · March 4, 2026
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Summary

New general manager Kurt Goodman told the council the Smart Financial Center held 105 ticketed events in 2025, with roughly 282,000 attendees and about $22.66 million in gross ticket sales; staff discussed programming, staffing changes and accessibility improvements.

Kurt Goodman, general manager of the Smart Financial Center, presented the venue's 2025 annual report to the city council on March 3, recapping event volume, attendance and revenue.

Goodman said the center hosted 105 ticketed events and 12 private events in 2025 with roughly 282,000 attendees and approximately 315,000 paid tickets, generating gross ticket sales of $22,664,000. He reported $5.1 million in food and beverage revenue, noted top-selling shows and described a programming mix that is heavily concert-focused (about 69% of programming). Staffing changes included bringing guest services in-house and switching security vendors; Goodman also outlined new customer engagement leadership and marketing hires to grow ticket sales.

Councilmember Watley asked about drop-off access for patrons with mobility needs; Goodman confirmed a drop-off lane exists near the box office, said signage could be improved and suggested forming a guest services 'Access Team' to assist patrons who need mobility support. He also described plans for the venue's 10th-anniversary programming and possible branding updates tied to naming-rights partner changes.

Council welcomed Goodman and praised the venue's economic impact; no formal action was required.