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District recommends FoxBright for website redesign; contract pegged at $45,699 plus $13,998 yearly
Summary
Rockford Public Schools staff recommended FoxBright to redesign rockfordschools.org with a one-time fee of $45,699 and an annual $13,998 charge for a five-year term; scope excludes district tools such as Activate, Family Access and Schoology and includes ADA integration and mobile improvements.
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District staff recommended that the board approve a contract with FoxBright to redesign the district website (rockfordschools.org), presenting a scope limited to the primary public site and not including separate platforms such as Activate, Family Access/Schoology or food-service payment portals.
The presenter described the rollout timeline as occurring over the upcoming holiday break and said the contract would run from Jan. 1, 2025, through Dec. 31, 2030. "The recommendation is to approve the Fox Bright website contract in the amount of $45,699 for 1 time fee, and $13,998 annual fee to be paid for out of general fund," the communications lead said.
Board members asked technical questions about link functionality and requested assurances about training and short instructional videos to accompany the rollout. A trustee asked whether the district would retain the right to move its content after five years; staff confirmed the district would retain its data and could migrate it elsewhere.
The transcript records the staff recommendation, discussion and clarifying questions but does not show a final board vote on the website contract during this meeting.
What happens next: Administration will proceed as directed by the board; if the contract requires a formal vote it will be presented on the appropriate agenda item for approval.

