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Developers pitch $90M historic Herring Hotel renovation; city staff outline incentives pipeline

Amarillo City Council · October 15, 2025
AI-Generated Content: All content on this page was generated by AI to highlight key points from the meeting. For complete details and context, we recommend watching the full video. so we can fix them.

Summary

Developers presented plans to convert the vacant Herring Hotel into a ~226‑room, full‑service boutique hotel with rooftop amenities and meeting space; the city and state incentive package under discussion would be performance‑based and return to council for final approvals in late October.

Developers and architects told the Amarillo City Council on Oct. 14 that a proposed adaptive reuse of the historic Herring Hotel could cost roughly $90 million to $100 million and generate more than 200 hotel rooms, event space and rooftop amenities intended to catalyze downtown revitalization.

John Campo of Campo Architecture and developer Todd Harmon walked council through decades of comparable historic rehab projects and said the Herring site is well suited for a soft‑brand, full‑service boutique hotel with restored ballrooms and a rooftop…

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