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Menifee economic development director highlights community programs, data and business-attraction work
Summary
Economic Development Director Kayla Charters reviewed programs including Citizens Academy, Menifee Masters, commercial-brokers outreach, recent conference attendance, and demographic analysis (a local 'Durago' study showing a higher population estimate than Department of Finance figures) used to support business attraction.
Kayla Charters, Menifee's Economic Development Director, presented the department's quarterly update, emphasizing outreach programs, data-driven marketing, and business-attraction strategies.
Charters reviewed local programs that aim to strengthen community connections and business engagement: the Citizens Academy (an eight-session program for residents), the Menifee Masters real-estate ambassador program, and a commercial-brokers luncheon scheduled for April 7 to brief brokers on the state of Menifee and upcoming development. She described how the department uses an annual 'Durago' demographic study in tandem with Department of Finance figures to market the city; she said the Durago study estimates the city's population at 130 (versus a Department of Finance figure of 113), which the department uses to present stronger growth metrics to potential investors.
Charters summarized recent outreach to industry conferences (ICSC, NAOP, and a SelectUSA regional event) to attract dining, retail and industrial investment and previewed upcoming conferences and initiatives. She explained the city's approach to public announcements: the department typically announces a business only after approvals or when a developer grants permission or a lease is signed.
Council members did not request follow-up at this meeting; Charters invited questions and said the department will continue regular updates to the council.
