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Menifee Valley Chamber outlines two-year plan to rebrand, grow membership and diversify revenue
Summary
The Menifee Valley Chamber of Commerce presented a 2026–2027 strategic plan focused on operational excellence, programmatic engagement, growth and financial sustainability, and future-forward planning; the chamber cited a 98% current retention rate and a target to add 158 members to reach almost 500 by 2027.
Katie Luna, representing the Menifee Valley Chamber of Commerce, presented the chamber's 2026–2027 program of work, describing a three-phase revitalization plan (cleanup, rebuild, visioning) and four strategic priority areas: operational excellence; programmatic engagement; growth and financial sustainability; and future-forward planning.
Luna said the chamber is aiming for an 85% industry-standard member-retention rate but noted the chamber currently reports a 98% retention rate and a goal to add 158 members by 2027 to reach roughly 499 members. She outlined objectives such as rebranding, modernizing communications and CRM systems, expanding educational and leadership programs, and identifying a signature event geared to business stakeholders.
Luna also described efforts to diversify revenue beyond dues and events, including contracts for services and a newly launched Chamber Travel program. She said the chamber has launched a Facilities Task Force to explore long-term facility needs and emphasized aligning chamber efforts with the city's economic identity.
Council members thanked the presenter and did not pose substantive follow-up questions during the meeting.
