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Advisory commission reorders leisure-travel priorities, backs events and sports tourism
Summary
Oro Valley's Tourism Advisory Commission reviewed staff rankings and formulas for 20 leisure-travel recommendations, debated capture-rate assumptions and operating-cost transparency, and voted 4'0'1 to transmit amended priorities—regional events, culinary strategy and enhanced recreational assets—to town council.
The Oro Valley Tourism Advisory Commission on Feb. 23 reviewed staff's spreadsheet ranking 20 leisure-travel recommendations, debated the capture-rate and economic assumptions behind the plan and voted to forward amended priorities to the Town Council.
Paul, a town staff presenter, gave a detailed walkthrough of the spreadsheet and the five scoring factors used to rank each recommendation. He told commissioners the staff's formula used a conservative set of assumptions, including an "estimated prime Oro Valley market" of about 3,270,000 people and per-person spend assumptions ($50…
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