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Millard County commissioners authorize contract negotiations for tourism data software

Millard County Commission · March 4, 2026
AI-Generated Content: All content on this page was generated by AI to highlight key points from the meeting. For complete details and context, we recommend watching the full video. so we can fix them.

Summary

After questions about privacy and contract language, commissioners approved staff to pursue a one-year tourism and economic-data contract (DataFi) subject to legal review and successful negotiation; staff said the services provide geofence- and Mastercard-based analytics and no personal identifiers.

Millard County commissioners authorized staff to pursue a contract for tourism and economic-data analytics after a presentation comparing two vendors, Placer AI and Datify (DataFi).

Rachel West, county tourism staff, summarized features and costs: Placer AI was quoted at $14,750 for a one-year contract and Datify…

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