Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
Get email alerts on the Tourism topic
No spam. Unsubscribe anytime.
Millard County commissioners authorize contract negotiations for tourism data software
Summary
After questions about privacy and contract language, commissioners approved staff to pursue a one-year tourism and economic-data contract (DataFi) subject to legal review and successful negotiation; staff said the services provide geofence- and Mastercard-based analytics and no personal identifiers.
Millard County commissioners authorized staff to pursue a contract for tourism and economic-data analytics after a presentation comparing two vendors, Placer AI and Datify (DataFi).
Rachel West, county tourism staff, summarized features and costs: Placer AI was quoted at $14,750 for a one-year contract and Datify (Datify/DataFi) at $15,500. West said both products use aggregated app or payment-data sources and provide geofence analytics to show visits, dwell time and ZIP-code-origin trends. "They give us analytics based off of using certain apps' data," West said, describing sample geofence results that showed attendance patterns for the county fair.
Commissioners raised data-privacy and contract concerns. One commissioner asked whether the county would be selling data; West replied, "Nope. We are not selling any of that. It gives us no names, nothing like that." Staff emphasized that no contract had been executed and any approval would be subject to legal review and successful negotiation.
The commission approved a motion to have staff proceed with developing a contract with DataFi and to return with the negotiated agreement for final approval. Commissioners asked staff to ensure appropriate privacy disclosures and contract language before execution.
