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State adds $3 million for World Cup marketing and boosts arts grants; department aims for long-term tourism gains
State Appropriations Subcommittee (amended budget) · February 10, 2026
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Summary
The Department of Economic Development told the committee it wants $3 million in one-time amended funds to update marketing and activate tourism during the FIFA World Cup, plus smaller additions for entrepreneurship and community arts grants.
Commissioner Wilson presented a package of amended-budget additions intended to leverage the FIFA World Cup and support long-term tourism growth. He said the governor recommended $3 million to update marketing materials, produce new video and website content, and fund activations such as a trade-show-style floor…
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