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Senate committee advances bill allowing retailers to offer alcohol coupons, doubles in‑store tastings; passes 9‑5

Regulated Industries and Utilities Committee · February 4, 2026
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Summary

The Senate Regulated Industries and Utilities Committee voted 9‑5 to advance Senate Bill 86, which would let retailers offer coupons for alcoholic beverages and permit up to two in‑store tastings per week while forbidding discounts below a retailer's purchase cost; public‑health witnesses opposed the change.

The Senate Regulated Industries and Utilities Committee voted 9‑5 to advance Senate Bill 86, a measure that would allow retail stores to offer coupons and increase in‑store alcohol tastings from once weekly to as many as twice weekly.

The bill’s sponsor told the committee the measure removes a current restriction that prevents retailers from offering coupons on alcohol, adds language requested by the Department of Revenue about taxation, and includes a safeguard prohibiting discounts below the price the retailer paid for the product.

Why it matters: Supporters say SB86 can help consumers save money and give smaller producers…

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