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Morrisville begins Town Center District branding and wayfinding master plan
Summary
The council heard a discovery-phase update on a Town Center District master plan that will include branding, naming, wayfinding and phased implementation. Consultants led a visual preference survey and solicited council input on naming, multilingual signage and pedestrian-prioritized wayfinding.
Town staff and consultants presented the discovery phase of a Town Center District master plan on Jan. 13, seeking council input on branding, wayfinding and naming.
Jeannie Hooks (director of management services) introduced the project and consultant John (Emerge), who walked council through the discovery scope, community engagement to date, and a visual preference survey to capture identity, color palette and personality preferences for…
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