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Morrisville begins Town Center District branding and wayfinding master plan
Summary
The council heard a discovery-phase update on a Town Center District master plan that will include branding, naming, wayfinding and phased implementation. Consultants led a visual preference survey and solicited council input on naming, multilingual signage and pedestrian-prioritized wayfinding.
Town staff and consultants presented the discovery phase of a Town Center District master plan on Jan. 13, seeking council input on branding, wayfinding and naming.
Jeannie Hooks (director of management services) introduced the project and consultant John (Emerge), who walked council through the discovery scope, community engagement to date, and a visual preference survey to capture identity, color palette and personality preferences for the district. The team emphasized that the work is focused on the Town Center District specifically (not a redesign of the entire Morrisville brand) and will produce schematic sign designs, phasing and bid documentation suitable for future implementation.
Council discussion: Members discussed multilingual options for digital kiosks, pedestrian- and bicycle-prioritized wayfinding over vehicular signage, potential naming approaches (options ranged from retaining “Town Center District” to exploring unique names), and the need to coordinate signage with partners such as NCDOT, the library, the chamber and adjacent developers. Council also emphasized that digital content must be administratively maintainable and that kiosks should ideally pull from feeds already maintained on town web pages.
Next steps: Consultants will continue discovery and refine design options; initial stakeholder survey results (around 40 responses to date) will be expanded and presented at the council retreat. The project budget for the master plan work is currently included in the Town Center project budget; implementation funding and phasing will be developed as part of the master-plan deliverables.
Quote: "We want to activate, and draw people in and make them aware of events that are taking place," said Jeannie Hooks, summarizing the plan’s goals.
