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Council moves ahead with sponsorship/naming‑rights consultant while agreeing to review all proposals
Summary
Council heard staff updates on a consolidated sponsorship and facility‑naming guideline and asked staff to proceed with consultant phases 2–3 while council reviews the internal thresholds; several members said they want to review all naming proposals initially (not just those above a $60,000 valuation).
Council members debated how the town should handle corporate sponsorship and facility naming rights and gave staff permission to advance contract phases with a consultant while the council refines review thresholds.
Assistant Town Manager John Letney and communications staff summarized work with the Superlative Group: phase 1 completed a confidential valuation of town assets, and phases 2–3 would prospect sponsors and manage negotiations and contract tracking. Staff presented a draft guideline and an…
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