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City rolls out ‘stop for everyone’ traffic‑safety campaign; training and video planned
Summary
Director Jennifer Turner told the council the city has launched vulnerable-road-user training for city operators and contracted consultants for a public‑facing campaign that will use videos, billboards, radio and flyers to publicize new crosswalk and vulnerable‑user protections.
Jennifer Turner, identified to the council as the director of municipal development, presented a monthly traffic‑safety educational update required by council resolution 20‑51‑196 and outlined steps the city has taken to publicize recently adopted traffic code changes.
Turner summarized the code changes and campaign aims: “driver shall stop for everyone using marked or unmarked crosswalks,” expanded protections for vulnerable road users (pedestrians, bicyclists, e‑bikes, scooters, wheelchairs and assistive devices), and new parking restrictions near crosswalks to improve visibility. She told the council the city has already deployed vulnerable‑road‑user training for city vehicle operators and contracted a consultant team to develop branding, videos, a webinar and community outreach materials.
Turner said the campaign will include television and social‑media video, radio spots, billboards and a one‑page summary to distribute with speed‑camera citations. She also said staff will continue coordinating with Albuquerque Public Schools and certified driving schools and will monitor parallel state proposals on vulnerable‑user protections.
Councilors thanked Turner and asked about specifics on placements and schedules; Turner confirmed billboards, radio and distribution with citation notices are part of the plan. The council did not take formal action on the update; staff said this is the first of six monthly status reports.
