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Arts director and Visit Albuquerque outline Route 66 centennial calendar and national outreach
Summary
City arts and tourism officials described Route 66 Centennial activations, national media exposure and a schedule of events including an April 4 exhibit opening and an April 30 kickoff satellite event; staff cited early 2025 visitor benchmarks for comparison with 2026.
Arts and Cultural Director Shel Sanchez and Tanya Armenta, chief executive of Visit Albuquerque, told the council the city’s Route 66 centennial programming has launched with a multi‑platform promotion strategy and several public events.
Sanchez highlighted the Route 66 Remix art activation and its local installations and said the program has a shorthand of "18 miles, 19 art activations,…
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