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Council approves H‑E‑B sign variance at I‑30 site after size/height compromise
Summary
H‑E‑B asked to replace an on‑site pole sign with a larger, taller sign; after council questions and a line‑of‑sight discussion, the company offered to reduce dimensions and the council approved a 75‑foot sign with a total of 524 sq ft of signage, dropping one panel, by unanimous vote.
The Rockwall City Council approved a variance March 2 allowing H‑E‑B to install a taller, larger pole sign at its I‑30 property after the company agreed to reduce the original request.
Staff member Jeffrey introduced the item, saying H‑E‑B had two existing pole signs (one 40 ft and 198 sq ft) and was seeking a replacement up to 85 ft and 658 sq ft. Jeffrey explained the sign ordinance allows…
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