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Convention bureau updates council on 'Gravitate Here' campaign; reports early visitation tracking
Summary
The Huntsville Madison County Visitors & Convention Bureau updated the council on the 'Gravitate Here' marketing campaign and said early attribution work and a connected-TV push have produced measurable visits; the presenter outlined a shift in targeting and plans for attribution marketing next year.
The Huntsville Madison County Visitors & Convention Bureau briefed the City Council on the progress of its “Gravitate Here” marketing campaign and early tracking results. Daryl Whitworth, vice president of destination strategy with Madden Media, said the campaign has shifted to target higher-spending visitors and that a connected-TV effort launched Oct. 1 has already produced tracked visits.
Whitworth told the council the…
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