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Parkland commission signals preference for shield-style logo after North Star presentation
Summary
After a presentation by branding firm North Star, commissioners signaled informal support for a shield-style logo iteration (the "bottom" option) and directed staff to continue refinements and prepare a brand style guide for implementation.
North Star, the city's branding consultant, presented refined logo options and mockups to the City of Parkland commission at a Feb. 18 workshop, and commissioners gave informal direction to pursue a shield-style design.
The presenter (North Star) said the revised package used the wordmark from option 6 with added subtle brush-stroke texture and a modified icon based on option 4, and that the firm had removed any versions that "looked like a toupee." "We're excited to share some logo iterations with you based on the theme," the North Star presenter said.
Commissioners reviewed…
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