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Parkland commission narrows logo options, asks consultant for refined serif-based iterations
Summary
At a City of Parkland workshop, staff and consultant North Star presented six logo iterations. Commissioners favored serif wordmarks, richer palettes and simplified mark shapes (especially options 2, 4 and 6) and asked for refined mockups and comparisons to local marks; no formal vote was taken.
The City of Parkland commission reviewed six logo iterations at a workshop on the agenda item "City logo options," and asked consultant North Star to return with refined versions emphasizing serif wordmarks, deeper colors and simpler, more reproducible mark shapes.
Todd DeAngelis, the city's director of communications, introduced the presentation and said staff sought a mark "built by the community" that could be used on signage, athletic fields and merchandise. A North Star presenter summarized stakeholder input that new options should feel "more premium," use richer, warmer colors and employ a…
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