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Airport officials detail TKI brand, website and outreach as McKinney National prepares for commercial service
Summary
Airport director Ken Carl and Aviatrix principal Katie Franco reported early outreach and digital results for McKinney National Airport (TKI): the landing page has more than 77,000 sessions and the comment form logged over 300 inquiries; Aviatrix is expanding campaigns from McKinney into Collin County ahead of a larger launch.
Ken Carl, airport director, introduced a marketing-and-public-relations update for McKinney National Airport; Katie Franco, owner and principal of Aviatrix Communications, presented the new TKI brand, the flytki.com landing page and early outreach results for the airport’s move into commercial service.
Franco said the landing page, launched in May, had "more than 77,000 different sessions" as of December and the airport’s public comment form has collected "over 300 comments". Franco described the brand as…
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