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Airport officials detail TKI brand, website and outreach as McKinney National prepares for commercial service
Summary
Airport director Ken Carl and Aviatrix principal Katie Franco reported early outreach and digital results for McKinney National Airport (TKI): the landing page has more than 77,000 sessions and the comment form logged over 300 inquiries; Aviatrix is expanding campaigns from McKinney into Collin County ahead of a larger launch.
Ken Carl, airport director, introduced a marketing-and-public-relations update for McKinney National Airport; Katie Franco, owner and principal of Aviatrix Communications, presented the new TKI brand, the flytki.com landing page and early outreach results for the airport’s move into commercial service.
Franco said the landing page, launched in May, had "more than 77,000 different sessions" as of December and the airport’s public comment form has collected "over 300 comments". Franco described the brand as warm and community‑rooted and said the team has used programmatic ads, social channels and local events to build awareness. "McKinney National Airport is delivering a modern, seamless, and community driven airport experience that makes travel easier, smarter, and closer to home," Franco said.
Franco described paid-media performance (cost-per-click lower than industry benchmarks, engagement rate of about 2.212%) and follower growth (roughly 4,400 Instagram followers and 8,900 Facebook followers). She highlighted community events — a July groundbreaking with about 200 attendees and a display day that drew roughly 1,000 people — and said outreach is moving from McKinney into Collin County as the team prepares for the decision/booking phase and a full website with ticketing and amenities later this year. Aviatrix and airport staff noted they personally respond to each website inquiry and catalog comments for follow-up.
Staff and the council thanked the consultants for outreach and local engagement; a staff member introduced as Mr. Grimes praised the collaborative approach of Aviatrix and city teams. Franco said the marketing plan will scale geographically as flights and routings are announced and that the team will run job fairs, post concession and art RFPs on the site, and expand advertising into neighboring counties as budgets allow.
Next steps: continued paid and social campaigns, construction updates posted to the airport site, posting of RFPs and planning for broader regional advertising later in the year.
