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Council presses staff to sharpen communications after retreat reportbacks highlight trust concerns

City of McKinney Council Retreat · February 20, 2026
AI-Generated Content: All content on this page was generated by AI to highlight key points from the meeting. For complete details and context, we recommend watching the full video. so we can fix them.

Summary

Council members told staff they want clearer, repetitive and targeted communications to rebuild trust and asked for staff-produced messaging the council can amplify; staff said they will propose concrete communication objectives and consider additional resourcing.

During reportbacks at the Feb. 20 retreat, several council members said public trust is slipping in some quarters and recommended more proactive, targeted communication and tools for council members to act as advocates. "People tell us what's on their mind in different ways and there's a trend... a breakdown of trust," a council spokesperson said during the customer-satisfaction reportback, urging the city to make information more…

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