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Northglenn approves $73,112 communications assessment with Joy Riot after debate on Spanish outreach
Summary
Council approved a $73,112 contract with Joy Riot LLC to assess city communications and branding. Council debated whether to include a $4,600 Spanish translation/focus‑group add‑on and asked staff to fold language‑access elements into scope and provide a clearer scope and budget.
City Council unanimously approved CR 46 on March 9, authorizing a communications and marketing assessment with Joy Riot LLC with a not‑to‑exceed amount of $73,112. City Manager Heather Geyer told council the project will evaluate communications tools, staffing and engagement, provide a gap analysis and deliver an implementation roadmap intended to produce a unified brand and more consistent outreach.
Joy Riot co‑founder John Armstrong described a three‑part approach: information immersion, stakeholder engagement (including a community survey and interviews), and a gap analysis leading to a start‑stop‑continue implementation roadmap. The city manager…
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