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Recreation division moves to impact-based programming as revenue and facility use lag
Summary
The recreation division reported a 4.5% revenue decline and a 6.1% drop in facility usage year-over-year; staff described a shift from volume-driven programming to an impact-based model, pilot audits, and plans to reintroduce SilverSneakers.
Mr. Dalton, a recreation-division presenter, told the Parks Board that recent data show modest declines in revenue and facility usage but signs that program changes are beginning to pay off. “We're down 4.5% from last year… facility usage, we're down about 6.1%,” Dalton said and linked those trends in part to weather-related closures that reduced rentable pavilion days.
Dalton said the division intentionally reduced the sheer number of programs to prioritize impact and cost recovery: “Last year we offered 513 [programs]; the national average is 250. By moving to an impact-based model,…
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