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GIFT microtransit reports record months and growing ridership; council discusses expansion options
Summary
GIFT (microtransit) staff told the council the service logged four consecutive record months after a new vehicle arrival, reported about 330,000 lifetime rides and highlighted equity uses (medical trips, seniors); council asked about regional expansion, fleet maintenance and potential shift to fixed routes.
Keith Marcus, the transit coordinator presenting for the GIFT microtransit program, said the city’s on‑demand service has shown “four record breaking months in a row” since the addition of a new Turtle Top cutaway vehicle and that the system is nearing 101,000 rides per year in optimistic scenarios. “Right now, we are, we're sitting at about 330-ish thousand rides lifetime,” Marcus said, and added that the service averages roughly 4.9 stars in app reviews.
Marcus walked councilors through user testimonials (a video produced by the Idaho Transportation…
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