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Moab tourism office readies 2025 recap and public portal to show how tourism taxes are spent
Summary
Staff previewed a 2025 recap and new branding for the Moab Office of Tourism and told the advisory board a public-facing portal is coming to provide clearer transparency on TRT/TRCCA spending and mitigation allocations. The board approved presenting the materials to the county commission on March 17 with stronger emphasis on mitigation.
Moab Office of Tourism staff presented a slide deck March 10 summarizing 2025 marketing results, a refreshed brand platform and new application and grant processes the office will present to the Grand County commission on March 17.
Staff highlighted operational changes—renaming or clarifying the office, selecting new agency partners after a long RFP process and producing a large volume of creative output (staff reported…
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