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Brewhalla/Cityscapes pitch 117,000‑sq‑ft convention center, Marriott Tribute hotel and TIF proposal to expand capital reserves
Summary
Brewhalla and Cityscapes presented a 117,000‑sq‑ft convention center campus with a connected Tribute by Marriott hotel, advanced design work, Mortenson cost estimates (convention center ~$58.5M, hotel ~$42.5M), and a financing proposal that uses a TIF district to increase capital reserves while claiming developers will assume operational downside risk.
Brewhalla and Cityscapes told the convention committee their proposal offers a shovel‑ready convention campus west of Bridal (presenters used the project name Brewhalla) with a 117,000‑square‑foot convention building, a connected Tribute by Marriott hotel and a multi‑building entertainment district.
Mark Bjornstead, identified as president and cofounder of Drucker Brewing Company and a principal of the Brewhalla team, said the submission is complete enough to bid, that land is under control and that the hotel is "flagged and fully funded" in the team’s materials. JLG Architects described a master plan with a 50,500‑square‑foot column‑free main hall divisible by movable partitions, roughly 20,000 sq ft of prefunction space, 14 breakout/meeting rooms, 10,000 sq ft of storage and about 460…
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